PRIVACY POLICY

II. Key Terms & Definitions and Our Privacy Policy

It is helpful to start by explaining some of our key terms and definitions used in this Privacy Policy.

When does our Privacy Policy apply? 

This Privacy Policy describes the types of information we may collect from you when:

• You visit or use our Website;
• We communicate in e-mail, text message, and other electronic messages between you and us; and 
• We communicate in person, such as on the phone or through a telehealth visit. 

When does our Privacy Policy not apply?

This Privacy Policy does not apply to information collected by any other website operated either by us or by a third party, unless the website is listed above or links to this Privacy Policy. It also does not apply to any website that we may provide a link to or that is accessible from our Services.

What is Personal Information?

Personal information is information from and about you that may be able to personally identify you. We treat any information that may identify you as personal information. For example, your name and e-mail address are personal information.

What types of Personal Information do we collect? 

We may collect and use the following personal information (hereinafter, collectively referred to as “Personal Information”):

How do we collect your Personal Information?

We collect most of this Personal Information directly from you. For example, when we speak to you by phone, text message, and e-mail. Additionally, we will collect information from you when you visit our Website and fill out forms, or purchase our Services. 

We may also collect Personal Information in the following ways:

• From third parties. We may collect Personal Information from our business partners and service providers, including the CareND Provider Group. 
• When you make payments through the Service. We do not collect or store financial account information, though we may receive transaction identifiers and summary information that does not include credit card or bank account numbers.
• When You Contact Us. When you contact SynaptiCure directly, such as when you contact our Customer Support team, we will receive the contents of your message or any attachments you may send to us, as well as any additional information you choose to provide.
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We will also collect information automatically as you navigate through our Website. We use the following technologies to automatically collect data: 

• Cookies. We and our service providers may use cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with our Services through your computer or mobile device. A “cookie” is a small file or piece of data sent from a website and stored on the hard drive of your computer or mobile device. Some of the cookies we use are "session" cookies, meaning that they are automatically deleted from your hard drive after you close your browser at the end of your session. Session cookies are used to optimize performance of the Website and to limit the amount of redundant data that is downloaded during a single session. We also may use "persistent" cookies, which remain on your computer or device unless deleted by you (or by your browser settings). We may use persistent cookies for various purposes, such as statistical analysis of performance to ensure the ongoing quality of our services. We and third parties may use session and persistent cookies for analytics and advertising purposes, as described herein. On your computer, you may refuse to accept browser cookies by activating the appropriate setting on your browser, and you may have similar capabilities on your mobile device in the preferences for your operating system or browser. However, if you select this setting you may be unable to access or use certain parts of our Services. Unless you have adjusted your browser or operating system setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.

• Mixpanel. Mixpanel is provided by Mixpanel Inc. (“Mixpanel”). You can prevent Mixpanel from using your information for analytics purposes by opting-out. To opt-out of the Mixpanel service please visit Mixpanel’s site.  For more information on what type of information Mixpanel collects, please visit Mixpanel’s terms of use.
  

How do we use your Personal Information? 

We may use your Personal Information for the following purposes: 

• Operate, maintain, supervise, administer, and enhance our Website, including monitoring and analyzing the effectiveness of content on the Services, aggregate site usage data, and other usage of the Services such as assisting you in completing the registration process.
• Provide our products and Services to you, in a custom and user-friendly way. 
• Provide you with information, products, or Services that you request from us or that may be of interest to you. 
• Promote and market our Services to you. For example, we may use your Personal Information, such as your e-mail address, to send you news and newsletters, special offers, and promotions, or to otherwise contact you about products or information we think may interest you. We also may use the information that we learn about you to assist us in advertising our services on third party websites. You can opt-out of receiving these e-mails at any time as described below.
• To provide you notices about your account. 
• Contact you in response to a request. 
• To notify you about changes to our Services or any products or services we offer or provide through them. 
• Fulfill any other purpose for which you provide it. 
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection. 
• Anonymize and aggregate information for analytics and reporting. 
• To respond to law enforcement requests, court orders, and subpoenas and to carry out our legal and contractual obligations.
• Authenticate use, detect fraudulent use, and otherwise maintain the security of our Website and the safety of others. 
• To administer surveys and questionnaires. 
• To provide you information about goods and services that may be of interest to you, including through newsletters.
• Any other purpose with your consent. 
  

How do we share your Personal Information? 

We may share Personal Information with third parties in certain circumstances or for certain purposes, including:

• Our business purposes. We may share your Personal Information with our affiliates, vendors, service providers, and business partners, including our data hosting and data storage partners, analytics and advertising providers, technology services and support, and data security advisors. We may also share your Personal Information with professional advisors, such as auditors, law firms, and accounting firms.
• Your healthcare providers or family. With your consent, we may share your information, including information collected from your use of our Website, with your health care providers and/or family members (e.g., immediate family or friends) that you designate to receive your information. 
• With your consent. We may share your Personal Information if you request or direct us to do so. 
• Compliance with law. We may share your Personal Information to comply with applicable law or any obligations thereunder, including cooperation with law enforcement, judicial orders, and regulatory inquiries. 
• Business Transfer. We may share your Personal Information to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us about our users are among the assets transferred. 
• To enforce our rights. We may share your Personal Information to enforce any applicable terms and conditions and Terms of Use, and to ensure the safety and security of our Services and our users. 
• De-identified information. We may also disclose de-identified information, so that it cannot be reasonably used to identify any individual, with third parties for marketing, advertising, research, or similar purposes. For example, we may share information such as your gender, height, weight, information about medications you have provided, and data from your connected devices, but we will not share your name or other information that could identify you.
• Third Party Analytics. We use Google Analytics, Amplitude, and Mixpanel to understand and evaluate how visitors interact with our Services. These tools help us improve our Services, performance, and your experience. For more information related to these third-party analytics providers please review How do we collect your Personal Information?
  

Your choices about how we share your Personal Information. 

This section of our Privacy Policy provides details and explains how to exercise your choices. We offer you choices on how you can opt out of our use of tracking technology, disclosure of your Personal Information for our advertising to you, and other targeted advertising. We do not control the collection and use of your information collected by third parties. These third parties may aggregate the information they collect with information from their other customers for their own purposes. You can opt out of third parties collecting your Personal Information for targeted advertising purposes in the United States by visiting the National Advertising Initiative's (NAI) opt-out page and the Digital Advertising Alliance's (DAA) opt-out page.

Each type of web browser provides ways to restrict and delete cookies. Browser manufacturers provide resources to help you with managing cookies. Please see below for more information. 

• Google Chrome
• Internet Explorer
• Mozilla Firefox
• Safari (Desktop)
• Safari (Mobile)
• Android Browser
• Opera
• Opera Mobile

For other browsers, please consult the documentation that your browser manufacturer provides.

If you do not wish to have your e-mail address used by Synapticure to promote our own products and services, you can opt-out at any time by clicking the unsubscribe link at the bottom of any e-mail or other marketing communications you receive from us or by visiting here. This opt out does not apply to information provided to Synapticure as a result of a product purchase, or your use of our Services. You may have other options with respect to marketing and communication preferences through our Services.

You may also see certain ads on other websites that are part of advertising networks. Ad networks allow us to target our messaging to users through demographic, interest-based, and contextual means. These networks track your online activities over time by collecting information through automated means, including through the use of cookies, web server logs, and web beacons. The networks use this information to show you advertisements that may be tailored to your individual interests.